Stop Paying Attention to Your Goal


Ok, so now that I have your attention, let’s explore the thinking behind that statement…

I have been coaching salespeople and sales leaders all over the world for over 15 years. I have seen a lot of people hit their goals and, unfortunately, I have seen a lot more miss them. I read somewhere recently that only about 35 percent of all salespeople actually attain target. Wow! 65 percent of salespeople do not hit their goals. Just imagine the potential out there.

Here is my take on what’s happening to the 65 percent who miss their numbers. They aren’t hitting their goals because they are too focused on their goals. I know that sounds a bit nutty, so let me explain.

I can tell you one thing for certain— the 35 percent of salespeople who hit their targets are not focused on their goal. They are laser-focused on their plan. Before their year begins, they create a plan to achieve the target and they execute on that plan annually, quarterly, monthly, weekly and (of course) daily.

Winners plan. It is really that simple. Ask any top salesperson how they plan to make their number and they will lay out their strategy with complete confidence. Ask those who don’t hit their numbers what the plan is and they will make excuses as to why they don’t have one. These salespeople have been so focused on the endgame that they haven’t thought through or put into place a cohesive, competent strategy that will greatly increase their chances of reaching their goals.

I was taught a long time ago to set a goal, create a plan of execution and then stop focusing on the goal entirely.  Focusing on the plan will result in the achievement of the goal. This is where most salespeople and sales leaders fall short.

As you end this year and plan for next year, make sure to map out a strategy that, when executed well, will get you to your goal.  Share your goal with a peer whom you trust and ask them to poke holes in your thinking. Finally, share it with a sales leader and ask if the plan (not the goal) makes sense.

Gain a deeper understanding of the skills and strategies to achieve your sales goals by registering for a complimentary Helping Clients Succeed webcast.

About the Author

Sean Frontz

For over two decades, Sean Frontz has helped people get better at what they do. For the last 10 years, that has been solely focused on the world of sales and business development. Sean engages at the leadership level to help leaders develop themselves and the people they lead.

Follow on Twitter Follow on Linkedin More Content by Sean Frontz
Previous Article
Get More Sales with the Same Headcount... Sound Familiar?
Get More Sales with the Same Headcount... Sound Familiar?

Ray DiCenzo explains how to meet the challenge of increasing sales without adding headcount by outlining a ...

Next Article
Selling to Millennials: The Importance of Authenticity
Selling to Millennials: The Importance of Authenticity

Cam Crockett explains the unique role that authenticity plays in the sales process with millennials and off...