In our latest whitepaper on the 7 Habits of Highly Effective Sales Leaders, we focus on Habit 6: Synergize.
This is the sixth point-of view article in a series on the current issues facing sales leaders, based on the principles of Dr. Stephen R. Covey's The 7 Habits of Highly Effective People® - the ground-breaking bestseller on personal and organizational change.
Habit 6 is where all of the previous work (Habits 1 - 5) comes to fruition. Synergy means the whole is greater than the sum of its parts. Synergy is more than cooperation, it's the catalyst for creating new and better alternatives and solutions.
"Synergy unifies and unleashes the greatest powers within people." ~Dr. Stephen R. Covey
A step you can take is to focus on your sales team on building deeper trust with clients. Trust is necessary if you want to create synergy. Imagine what would happen if clients had high trust with your sales people. The more a client trusts your motive to help them, the more open the are. When a a client sees that a proposed soultion reflects deep understanding of their needs, synergy has a chance to come into play. How? As they listen it's more likely to trigger other ideas that perhaps you had not considered. It's catalyzing the interaction to empower both sides - building even stronger, more durable trust.
Take a closer look at Synergy in the full whitepaper.
Give it a try and let us know how synergy played a part in your next team or client meeting.