Best Western Hotels & Resorts – Leading and Launching in Difficult Times

One of the best parts of our job is to watch how organizations lead out in difficult times. Best Western® Hotels and Resorts (BWHR) is an example of just that. They are pushing forward by not only continuing with their I Care® Every Guest Every Time program but also have launched their Elevate Leadership Excellence initiative. This initiative includes General Managers at more than 2,000 properties across North America.

As part of their launch in December 2020, BWHR and FranklinCovey produced videos to encourage and inform leaders about the new initiative.


Introduction by Ron Pohl, Senior Vice President and Chief Operations Officer, BWHR


Introduction by Stephen M. R. Covey, FranklinCovey Co.

The videos include an acknowledgement of the hard work that leaders are doing, encouragement to invest time in their personal development, a brief overview of the tools that are now available to them, and the vision and commitment to employees and their success. This has been an impactful way of kicking off this program and getting buy in.

“Equipping our hoteliers with the tools they need to enhance their leadership skills enables our hotels to deliver exceptional customer care and ensure guest satisfaction,” said Ron Pohl, Senior Vice President and Chief Operations Officer, BWHR.

If you would like to learn more about the BWHR and FranklinCovey partnership, click here to read the press release.

About the Author

Rob Cahill

Rob Cahill serves as EVP, Product Development and Client Experience. In this role, Rob leads FranklinCovey’s efforts to develop amazing products and enable our clients to change behaviors and improve results. Rob was previously co-founder and CEO at Jhana, the Wikipedia for Managers.

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