David Marcum

David Marcum has been with FranklinCovey for over 24 years and is one of the co-founders of our Sales Performance Practice. David currently serves as managing partner for global accounts and is passionate about selling, more specifically, teaching people how to have more meaningful conversations with their clients. David has worked with numerous companies to help them sell strategic must-win opportunities and to have candid conversations that drive better qualification decisions.

  • It's All About the Numbers (Too Bad): How quota keeps us from achieving our best

    It's All About the Numbers (Too Bad): How quota keeps us from achieving our best

    Is quota an incentive or a disincentive? If you’re in sales, you have an annual target you’re expected to hit. Goals are good. They work because they drive focus and inspire people to...

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  • The 7 Habits for Sales Leaders: Sharpen the Saw

    The 7 Habits for Sales Leaders: Sharpen the Saw

    Our final point-of-view article. The 7th in a series on the current issues facing sales leaders, based on the principles of Dr. Stephen R. Covey's The 7 Habits of Highly Effective People.

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  • The 7 Habits for Sales Leaders: Synergize

    The 7 Habits for Sales Leaders: Synergize

    This is the sixth point-of-view article in a series on the current issues facing sales leaders, based on the principles of Dr. Stephen R. Covey's The 7 Habits of Highly Effective People.

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  • The 7 Habits for Sales Leaders: Seek First to Understand, Then to Be Understood

    The 7 Habits for Sales Leaders: Seek First to Understand, Then to Be Understood

    This is the fifth point-of-view article in a series on the current issues facing sales leaders, based on the principles of Dr. Stephen R. Covey's The 7 Habits of Highly Effective People.

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  • The 7 Habits for Sales Leaders: Think Win-Win

    The 7 Habits for Sales Leaders: Think Win-Win

    This is the fourth point-of-view article in a series on the current issues facing sales leaders, based on the principles of Dr. Stephen R. Covey's The 7 Habits of Highly Effective People.

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  • The 7 Habits for Sales Leaders: Put First Things First

    The 7 Habits for Sales Leaders: Put First Things First

    When you put first things first, you schedule your priorities rather than prioritize your schedule. This is one habit of highly effective salespeople and David Marcum explains how to apply it.

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  • The 7 Habits for Sales Leaders: Begin With The End in Mind

    The 7 Habits for Sales Leaders: Begin With The End in Mind

    The 7 Habits of Highly Effective Sales Leaders: Habit 2 – Begin with the End in Mind. This principle of leadership can help you take charge of what you create and make you more likely to achieve it.

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  • The 7 Habits for Sales Leaders: Proactivity

    The 7 Habits for Sales Leaders: Proactivity

    David Marcum shares techniques that all sales leaders can use to develop their own habits of proactivity, to drive effectiveness, and remove restraining forces of reactivity.

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  • How You Sell Matters More Than What You Sell

    How You Sell Matters More Than What You Sell

    How you sell matters more than what you sell. While those nine words make enormous sense, nearly everyone I ask agrees that common sense isn’t common practice. And even the how varies widely.

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