Sandy Rogers

Are you measuring the service provided by your frontline people? FranklinCovey’s process gathers statistically reliable feedback so you can manage your people to serve customers better.

FranklinCovey's Leading Customer Loyalty solution provides the principles and practices needed to win the hearts of employees and their customers.

The problem with rewards programs is they are easily copied by competitors. Use these best practices to build a rewards program that earns intense customer loyalty.

A customer satisfaction survey is an invaluable business tool. It can tell you what percentage of your customers are promoters, detractors, or passives, and what you can do to build loyalty.

Learn how to differentiate between the loyalty of convenience and true loyalty and the key to turning passive purchasers into passionate promoters.

When it comes to earning loyalty from your employees, your team members, and your customers, there are Three Core Loyalty Principles to keep in mind.

Loyalty huddles don’t need to be a big production but can be extremely effective if held consistently with your team members. Use these tips from Sandy Rogers to make your next huddle a success.

Competitive pricing, location, and product demand all drive customer foot traffic and business, but there is another piece of the puzzle to earn and drive customer loyalty — employee engagement.

The cure for apathy is to engender empathy. Most people already have empathy. We just need to help our team show empathy for our customers more often.

These short, targeted meetings (huddles) will teach and reteach the practices and principles of earning loyalty to your team. Held at regular intervals, these huddles will earn loyalty.

Follow-up is more than just a courtesy. It’s an opportunity to build the relationship. Sandy Rogers shares 5 practices to ensure your follow-up efforts are effective.

Sandy Rogers explains how taking responsibility can earn customer loyalty and shares ways to implement the principle on your team and within your organization.

An introduction to Sandy Rogers, customer loyalty expert and co-author of FranklinCovey's next bestselling book, Leading Loyalty: Cracking The Code To Customer Devotion.