Sandy Rogers

Sandy Rogers leads FranklinCovey’s Loyalty Practice. He was previously Senior Vice President at Enterprise Rent-A-Car. During his 14 years there, Sandy managed the turnaround of the London, England operation and led the teams that developed Enterprise’s marketing strategy and system for improving customer service across all branches. Before Enterprise, Sandy worked in marketing at Apple Computer and at P&G. He is graduate of Duke and Harvard Business School.

  • Fight Apathy and Earn Customer Loyalty

    Fight Apathy and Earn Customer Loyalty

    The cure for apathy is to engender empathy. Most people already have empathy. We just need to help our team show empathy for our customers more often.

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  • The Loyalty Huddle: A Weekly Meeting to Build Employee and Customer Loyalty

    The Loyalty Huddle: A Weekly Meeting to Build Employee and Customer Loyalty

    These short, targeted meetings (huddles) will teach and reteach the practices and principles of earning loyalty to your team. Held at regular intervals, these huddles will earn loyalty.

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  • 5 Practices for Truly Effective Customer Follow-up

    5 Practices for Truly Effective Customer Follow-up

    Follow-up is more than just a courtesy. It’s an opportunity to build the relationship. Sandy Rogers shares 5 practices to ensure your follow-up efforts are effective.

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  • Take Responsibility and Earn Customer Loyalty

    Take Responsibility and Earn Customer Loyalty

    Sandy Rogers explains how taking responsibility can earn customer loyalty and shares ways to implement the principle on your team and within your organization.

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  • Sandy Rogers on Leading Loyalty

    Sandy Rogers on Leading Loyalty

    An introduction to Sandy Rogers, customer loyalty expert and co-author of FranklinCovey's next bestselling book, Leading Loyalty: Cracking The Code To Customer Devotion.

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  • Leading Customer Loyalty4:27

    Leading Customer Loyalty

    Do you know that more than 70% of what produces customer loyalty is based on the behavior of front-line employees?

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