Sandy Rogers

Sandy Rogers leads FranklinCovey’s Loyalty Practice. He was previously Senior Vice President at Enterprise Rent-A-Car. During his 14 years there, Sandy managed the turnaround of the London, England operation and led the teams that developed Enterprise’s marketing strategy and system for improving customer service across all branches. Before Enterprise, Sandy worked in marketing at Apple Computer and at P&G. He is graduate of Duke and Harvard Business School.

  • Best Practices For Rewards Programs And Customer Loyalty

    Best Practices For Rewards Programs And Customer Loyalty

    The problem with rewards programs is they are easily copied by competitors. Use these best practices to build a rewards program that earns intense customer loyalty.

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  • How To Build An Effective Customer Survey

    How To Build An Effective Customer Survey

    A customer satisfaction survey is an invaluable business tool. It can tell you what percentage of your customers are promoters, detractors, or passives, and what you can do to build loyalty.

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  • Turn Passive Purchasers Into Passionate Promoters

    Turn Passive Purchasers Into Passionate Promoters

    Learn how to differentiate between the loyalty of convenience and true loyalty and the key to turning passive purchasers into passionate promoters.

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  • Learning 'Who' Trumps 'What'

    Learning 'Who' Trumps 'What'

    Organizations often focus on the 'what' to improve when they seek to improve customer loyalty when they should really be focusing on the 'who'. Sandy Rogers explains why in this brief blog.

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  • The 3 Principles Of A Loyalty Leader Mindset

    The 3 Principles Of A Loyalty Leader Mindset

    When it comes to earning loyalty from your employees, your team members, and your customers, there are Three Core Loyalty Principles to keep in mind.

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  • How To Hold A Customer Loyalty Huddle

    How To Hold A Customer Loyalty Huddle

    Loyalty huddles don’t need to be a big production but can be extremely effective if held consistently with your team members. Use these tips from Sandy Rogers to make your next huddle a success.

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  • The Connection Between Loyal Customers And Engaged Employees

    The Connection Between Loyal Customers And Engaged Employees

    Competitive pricing, location, and product demand all drive customer foot traffic and business, but there is another piece of the puzzle to earn and drive customer loyalty — employee engagement.

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  • Fight Apathy and Earn Customer Loyalty

    Fight Apathy and Earn Customer Loyalty

    The cure for apathy is to engender empathy. Most people already have empathy. We just need to help our team show empathy for our customers more often.

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  • The Loyalty Huddle: A Weekly Meeting to Build Employee and Customer Loyalty

    The Loyalty Huddle: A Weekly Meeting to Build Employee and Customer Loyalty

    These short, targeted meetings (huddles) will teach and reteach the practices and principles of earning loyalty to your team. Held at regular intervals, these huddles will earn loyalty.

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  • 5 Practices for Truly Effective Customer Follow-up

    5 Practices for Truly Effective Customer Follow-up

    Follow-up is more than just a courtesy. It’s an opportunity to build the relationship. Sandy Rogers shares 5 practices to ensure your follow-up efforts are effective.

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  • Take Responsibility and Earn Customer Loyalty

    Take Responsibility and Earn Customer Loyalty

    Sandy Rogers explains how taking responsibility can earn customer loyalty and shares ways to implement the principle on your team and within your organization.

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  • Sandy Rogers on Leading Loyalty

    Sandy Rogers on Leading Loyalty

    An introduction to Sandy Rogers, customer loyalty expert and co-author of FranklinCovey's next bestselling book, Leading Loyalty: Cracking The Code To Customer Devotion.

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