Shawn Moon

Shawn has more than 25 years of experience in leadership and management, sales and marketing, program development, and consulting services. Shawn has been on faculty for instructing senior leaders at FranklinCovey's Executive Leadership Week. Shawn was previously a Principal with Mellon Financial Corporation where he was responsible for business development for their Human Resources outsourcing services. Shawn also coordinated activities within the consulting and advisory community for Mellon Human Resources and Investor Solutions. Prior to November 2002, he served as the Vice-President of Business Development for the Training Process Outsourcing Group of the company, managed vertical market sales for nine of the company's business units, and managed the eastern regional sales office.

  • Two Kinds Of Loyalty

    Two Kinds Of Loyalty

    Did you know there are two kinds of customer loyalty? Shawn Moon shares what they are and how your company can grow customer loyalty.

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  • Sharing Insights and Earning Loyalty

    Sharing Insights and Earning Loyalty

    Coaching that builds loyalty is a sharing of insights. Shawn Moon reveals three tips to help you to begin sharing your insights and to earn loyalty.

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  • 3 Tips to Earn Loyalty Through Generosity

    3 Tips to Earn Loyalty Through Generosity

    Generosity is not all about giving away freebies—it’s just as much about giving the customer some relief. Shawn Moon shares 3 tips to earn loyalty through generosity.

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  • Listening and Loyalty

    Listening and Loyalty

    Do you listen to understand, or to reply? Learn how to listen effectively and you will build customer loyalty. Shawn Moon shares some tips for effective listening and explains things to avoid.

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  • The Real Job To Be Done

    The Real Job To Be Done

    Shawn Moon explains how discovering the real job to be done that a customer comes to you for is the key to building fierce customer loyalty. He also shares common mistakes and ways to avoid them.

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  • Shawn Moon on Leading Loyalty

    Shawn Moon on Leading Loyalty

    An introduction to Shawn Moon, co-author of FranklinCovey's next bestseller, Leading Loyalty: Cracking The Code To Customer Devotion.

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  • Trust Starts With Who You Are

    Trust Starts With Who You Are

    Your personal credibility is the foundation on which all trust is built. Credibility is a function of two things: your character and your competence.

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  • Trust - A Performance Multiplier

    Trust - A Performance Multiplier

    In his classic book, The Speed of Trust, Stephen M. R. Covey explained that the first imperative of a leader is to inspire trust.

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  • 5 Steps to Unleash Productivity

    5 Steps to Unleash Productivity

    Each person in your organization is unique and has an irreplaceable set of gifts, talents, skills, and passions that cannot be found anywhere else.

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  • Execute With Excellence: The 4 Disciplines of Team Engagement

    Execute With Excellence: The 4 Disciplines of Team Engagement

    Now, what happened to the city workers in Aurora, Illinois, as they started to live by the principles of excellent execution?

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  • Execute With Excellence: Create a Cadence of Accountability

    Execute With Excellence: Create a Cadence of Accountability

    So you’ve decided on your wildly important goals. You’ve set your measures, put up a scoreboard…and then you might watch the entire effort fall apart.

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  • Execute With Excellence: Keep a Compelling Scoreboard

    Execute With Excellence: Keep a Compelling Scoreboard

    People play differently when they’re keeping score. Your team needs a scoreboard so you can tell at a glance how you’re progressing towards your wildly important goals.

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  • Execute With Excellence: Act on the Lead Measures

    Execute With Excellence: Act on the Lead Measures

    In tracking progress of a goal, there are two kinds of measures: lead and lag. Lead measures track actions you take to achieve the goal.

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  • Execute With Excellence: Focus on the Wildly Important

    Execute With Excellence: Focus on the Wildly Important

    Nearly every team has an articulated strategy, But that strategy becomes meaningless if the team fails to produce results. Successful leaders not only create a clear strategy, they execute it.

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  • Your Job as a Leader: Engage Your People and Build Your Culture

    Your Job as a Leader: Engage Your People and Build Your Culture

    I work with government and corporate organizations around the globe, helping them improve their leadership and overall performance.

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  • As Performance Review Time Rolls Around, Consider A Different Approach

    As Performance Review Time Rolls Around, Consider A Different Approach

    I recently came across a news article exploring an emerging realm of performance reviews. I was thrilled with the forward thinking that many organizations are doing.

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  • Lead With Purpose: Get Aligned With Your Mission

    Lead With Purpose: Get Aligned With Your Mission

    In my first post on leading with purpose, I outlined two reasons for cynicism around mission statements. The first reason is that too many mission statements are meaningless platitudes.

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  • Lead With Purpose: Design an Engaging Mission

    Lead With Purpose: Design an Engaging Mission

    How do you design a mission or a sense of purpose that will engage everyone?

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  • Lead With Purpose: Find and Articulate the Voice of Your Organization

    Lead With Purpose: Find and Articulate the Voice of Your Organization

    In Mumbai, India, a city of 17 million people, fast food has a unique meaning. Every workday, about five thousand “dabbawalas,” or “lunch-box people,” deliver nearly a quarter-million lunches.

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  • Building A Winning Culture: Two Essential Leader Shifts

    Building A Winning Culture: Two Essential Leader Shifts

    The typical way to change people’s behavior is to reward or threaten them. Stephen R. Covey called this “the great jackass theory of human motivation — carrot and stick.”

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