Shawn Moon

Shawn Moon is an experienced executive and author with expertise in sales and marketing. He inspires others to become leaders through personal effectiveness and execution. Shawn served as FranklinCovey’s Executive Vice President, where he had responsibility for all of FranklinCovey’s director operations, including the company’s North American operations, UK, Japan, Australia offices, as well as the U.S. Government Services group. He also led the company’s Execution, Speed of Trust, Customer Loyalty, and Sales Performance Practices. He is the author or co-author of several books, including The Ultimate Competitive Advantage, Talent Unleashed, and Leading Loyalty.

Seeing the Greatness in Front of Us

One of a leader’s most critical and essential roles is that of developing other leaders. Shawn Moon shares insights around seeing the greatness in others that they may not even see in themselves.

Read Article
Two Kinds Of Loyalty

Did you know there are two kinds of customer loyalty? Shawn Moon shares what they are and how your company can grow customer loyalty.

Read Article
Sharing Insights and Earning Loyalty

Coaching that builds loyalty is a sharing of insights. Shawn Moon reveals three tips to help you to begin sharing your insights and to earn loyalty.

Read Article
3 Tips to Earn Loyalty Through Generosity

Generosity is not all about giving away freebies—it’s just as much about giving the customer some relief. Shawn Moon shares 3 tips to earn loyalty through generosity.

Read Article
Listening and Loyalty

Do you listen to understand, or to reply? Learn how to listen effectively and you will build customer loyalty. Shawn Moon shares some tips for effective listening and explains things to avoid.

Read Article
The Real Job To Be Done

Shawn Moon explains how discovering the real job to be done that a customer comes to you for is the key to building fierce customer loyalty. He also shares common mistakes and ways to avoid them.

Read Article
Shawn Moon on Leading Loyalty

An introduction to Shawn Moon, co-author of FranklinCovey's next bestseller, Leading Loyalty: Cracking The Code To Customer Devotion.

Read Article
Trust Starts With Who You Are

Your personal credibility is the foundation on which all trust is built. Credibility is a function of two things: your character and your competence.

Read Article
Trust - A Performance Multiplier

In his classic book, The Speed of Trust, Stephen M. R. Covey explained that the first imperative of a leader is to inspire trust.

Read Article
5 Steps to Unleash Productivity

Each person in your organization is unique and has an irreplaceable set of gifts, talents, skills, and passions that cannot be found anywhere else.

Read Article
Execute With Excellence: The 4 Disciplines of Team Engagement

Now, what happened to the city workers in Aurora, Illinois, as they started to live by the principles of excellent execution?

Read Article
Execute With Excellence: Create a Cadence of Accountability

So you’ve decided on your wildly important goals. You’ve set your measures, put up a scoreboard…and then you might watch the entire effort fall apart.

Read Article
Execute With Excellence: Keep a Compelling Scoreboard

People play differently when they’re keeping score. Your team needs a scoreboard so you can tell at a glance how you’re progressing towards your wildly important goals.

Read Article
Execute With Excellence: Act on the Lead Measures

In tracking progress of a goal, there are two kinds of measures: lead and lag. Lead measures track actions you take to achieve the goal.

Read Article
Execute With Excellence: Focus on the Wildly Important

Nearly every team has an articulated strategy, But that strategy becomes meaningless if the team fails to produce results. Successful leaders not only create a clear strategy, they execute it.

Read Article
Your Job as a Leader: Engage Your People and Build Your Culture

I work with government and corporate organizations around the globe, helping them improve their leadership and overall performance.

Read Article
As Performance Review Time Rolls Around, Consider A Different Approach

I recently came across a news article exploring an emerging realm of performance reviews. I was thrilled with the forward thinking that many organizations are doing.

Read Article
Lead With Purpose: Get Aligned With Your Mission

In my first post on leading with purpose, I outlined two reasons for cynicism around mission statements. The first reason is that too many mission statements are meaningless platitudes.

Read Article
Lead With Purpose: Design an Engaging Mission

How do you design a mission or a sense of purpose that will engage everyone?

Read Article
Lead With Purpose: Find and Articulate the Voice of Your Organization

In Mumbai, India, a city of 17 million people, fast food has a unique meaning. Every workday, about five thousand “dabbawalas,” or “lunch-box people,” deliver nearly a quarter-million lunches.

Read Article
Loading More...

Shawn Moon

Seeing the Greatness in Front of Us

One of a leader’s most critical and essential roles is that of developing other leaders. Shawn Moon shares insights around seeing the greatness in others that they may not even see in themselves.

Two Kinds Of Loyalty

Did you know there are two kinds of customer loyalty? Shawn Moon shares what they are and how your company can grow customer loyalty.

Sharing Insights and Earning Loyalty

Coaching that builds loyalty is a sharing of insights. Shawn Moon reveals three tips to help you to begin sharing your insights and to earn loyalty.

3 Tips to Earn Loyalty Through Generosity

Generosity is not all about giving away freebies—it’s just as much about giving the customer some relief. Shawn Moon shares 3 tips to earn loyalty through generosity.

Listening and Loyalty

Do you listen to understand, or to reply? Learn how to listen effectively and you will build customer loyalty. Shawn Moon shares some tips for effective listening and explains things to avoid.

The Real Job To Be Done

Shawn Moon explains how discovering the real job to be done that a customer comes to you for is the key to building fierce customer loyalty. He also shares common mistakes and ways to avoid them.

Shawn Moon on Leading Loyalty

An introduction to Shawn Moon, co-author of FranklinCovey's next bestseller, Leading Loyalty: Cracking The Code To Customer Devotion.

Trust Starts With Who You Are

Your personal credibility is the foundation on which all trust is built. Credibility is a function of two things: your character and your competence.

Trust - A Performance Multiplier

In his classic book, The Speed of Trust, Stephen M. R. Covey explained that the first imperative of a leader is to inspire trust.

5 Steps to Unleash Productivity

Each person in your organization is unique and has an irreplaceable set of gifts, talents, skills, and passions that cannot be found anywhere else.

Execute With Excellence: The 4 Disciplines of Team Engagement

Now, what happened to the city workers in Aurora, Illinois, as they started to live by the principles of excellent execution?

Execute With Excellence: Create a Cadence of Accountability

So you’ve decided on your wildly important goals. You’ve set your measures, put up a scoreboard…and then you might watch the entire effort fall apart.

Execute With Excellence: Keep a Compelling Scoreboard

People play differently when they’re keeping score. Your team needs a scoreboard so you can tell at a glance how you’re progressing towards your wildly important goals.

Execute With Excellence: Act on the Lead Measures

In tracking progress of a goal, there are two kinds of measures: lead and lag. Lead measures track actions you take to achieve the goal.

Execute With Excellence: Focus on the Wildly Important

Nearly every team has an articulated strategy, But that strategy becomes meaningless if the team fails to produce results. Successful leaders not only create a clear strategy, they execute it.

Your Job as a Leader: Engage Your People and Build Your Culture

I work with government and corporate organizations around the globe, helping them improve their leadership and overall performance.

As Performance Review Time Rolls Around, Consider A Different Approach

I recently came across a news article exploring an emerging realm of performance reviews. I was thrilled with the forward thinking that many organizations are doing.

Lead With Purpose: Get Aligned With Your Mission

In my first post on leading with purpose, I outlined two reasons for cynicism around mission statements. The first reason is that too many mission statements are meaningless platitudes.

Lead With Purpose: Design an Engaging Mission

How do you design a mission or a sense of purpose that will engage everyone?

Lead With Purpose: Find and Articulate the Voice of Your Organization

In Mumbai, India, a city of 17 million people, fast food has a unique meaning. Every workday, about five thousand “dabbawalas,” or “lunch-box people,” deliver nearly a quarter-million lunches.