How To Set Team Goals

January 17, 2019 Leena Rinne


As a leader, you can help your team impact the organization in ways that individual contributors rarely can. Learn how to set team goals that engage the hearts and minds of your team to leverage your role to its full potential.

The next time you are setting team goals, try these six steps:

  1. Create a list of possible goals with input from your team.
  2. Get feedback on that list from managers whose teams are affected by the work you do.  (Don’t assume that what’s good for your team is good for everyone.)
  3. Decide with your manager which goals on the list align with your organization’s goals.
  4. Prioritize the top three. 
  5. Create a measure for each top goal using an “X to Y by When” formula: For example: We will decrease shipping time from 14 days (the “X”) to 7 days (the “Y”) by September 10 (the “When”).
  6. When you’ve completed the top three, return to the list, and start the process over again.

When you narrow the focus and include your team in the goal process, you’re more likely to gain their buy-in.


Leading people is vastly different from working as an individual contributor. Download our latest guide to make the mental leap to leader:

About the Author

Leena Rinne

Leena Rinne is FranklinCovey's Vice President of Consulting. She is responsible for the management and development of the consultant team and the ongoing world class delivery of FranklinCovey programs and solutions. Leena is co-author of the Wall Street Journal bestselling book, The 5 Choices: The Path to Extraordinary Productivity, and also co-authored the forthcoming book, Leading Customer Loyalty: Cracking the Code to Customer Devotion. Currently in her 14th year with FranklinCovey, Leena’s passion lies in supporting client to develop great leaders and create winning cultures.

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