Join EVP and Chief Marketing Officer of the Atlanta Hawks and State Farm Arena, Melissa Proctor, as she reflects on her career journey. Melissa shares lessons she’s learned as she’s gone from ball girl to CMO, with a focus on finding creative solutions to consistently changing business challenges.
Melissa Proctor’s professional achievements have earned her recognition from a multitude of publications throughout her career, including being a 2021 ADWEEK Top CMO Award Winner, selected to the Sports Business Journal's 2020 class of 40 under 40, and Rolling Out Magazine's list of the Top 25 Women in Atlanta. Part of the NBA since high school, Melissa was the first team attendant/ ball girl for the Miami Heat organization, and in later years, returned to work for the Heat in the basketball operations division. She serves on the board for The Atlanta BeltLine Partnership, The Children's Museum of Atlanta and 48 in 48.
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