Few brands are as recognizable as Pepsi. Todd Kaplan, Pepsi’s Chief Marketing Officer, joins Scott to discuss the ins and outs of guiding an iconic brand. Todd shares insights on lifestyle marketing, connecting with consumers, data-driven decision-making, brand identity, and the “Three Truths” of effective creative strategy.
Guest Bio:
Todd Kaplan is the CMO of Pepsi at PepsiCo, where he oversees all brand creative, communications, and commercial execution across Pepsi, Diet Pepsi, and Pepsi Zero Sugar, and drives long-term strategies and new product innovations for the overall brand.
Connect With Todd:
When your industry changes, your strategy needs to change too. The question is, how do leaders make the right adjustments without losing momentum or focus? The answer is agility.
About the Author
Scott Miller is a 25-year associate of FranklinCovey and serves as Senior Advisor, Thought Leadership. Scott hosts the world’s largest and fastest-growing podcast/newsletter devoted to leadership development, On Leadership. Additionally, Scott is the author of the multi-week Amazon #1 New Releases, Master Mentors: 30 Transformative Insights From Our Greatest Minds, Management Mess to Leadership Success: 30 Challenges to Become the Leader You Would Follow, and the Wall Street Journal bestseller, Everyone Deserves a Great Manager: The 6 Critical Practices for Leading a Team. He lives in Salt Lake City, Utah, with his wife and three sons.
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