When entrepreneurs come to me with that "million dollar idea", I have to tell them that an idea alone is really worth nothing. It's all about the execution, and investors invest in the people who can execute, or even better, have a history of successful execution. Execution is making things happen, and for startups it usually means making change happen, which is even more difficult.
For most people, execution is one of those things that seems obvious after the fact when done correctly, but is hard to specify for those trying to learn to do it better. Recently, I finished a new book on this subject, "The 4 Disciplines of Execution," by Chris McChesney, Sean Covey, and Jim Huling, which seems to talk to startups as well as the corporate world it was written for.
These authors argue effectively that the hard part of executing most strategies is changing human behavior – first the people on your team, then partners, vendors, and most importantly, customers. No startup founder or leader can just order these changes to happen, because it isn't that easy to get other people to change their ways. Changing yourself is tough enough.
About the Author
Chris McChesney is a Wall Street Journal #1 National Best Selling Author – The 4 Disciplines of Execution. In his current role of Global Practice Leader of Execution for Franklin Covey, Chris is one of the primary developers of the 4 Disciplines of Execution. For more than a decade, he has led FranklinCovey’s design and development of these principles, as well as the consulting organization that has become the fastest growing area of the company.Follow on Twitter More Content by Chris McChesney