Future Success Starts Now

There’s no such thing as overnight success.

No truer words have ever been spoken, and Rachel Hollis’s career is a testament to that.

For some context, in 2018, the only person who sold more books in the U.S. than Rachel Hollis was former First Lady Michelle Obama, rated last week as America’s Most Admired Woman by a Gallup poll.

For those last two people on earth who don’t recognize the name, Rachel Hollis is the author of two recent blockbuster bestsellers, Girl, Wash Your Face and Girl, Stop Apologizing. You’ve seen her on NBC’s Today Show, Good Morning America, QVC, and as of late she seems to own the internet.

Rachel’s influence is undeniable. Her company, The Hollis Company, now employs nearly seventy associates, her coaching services are growing exponentially, and recently her daily planner and journals in Target sold out in a day.

Rachel and her business partner and husband, Dave Hollis, host a series of events around the nation known as RISE and RISEBusiness, recently expanded to Canada and the UK, and I would estimate nearly 30,000 people will attend this year alone. Tony Robbins, watch out.

And this all happened overnight.


Rachel has been working tirelessly on building her skills, insights, and reach for more than fifteen years. Not born into privilege or a connected family, Rachel built her business the old-fashioned way: lots of failures and a determination to overcome them and succeed again and again. She began her career as an event planner in California and eventually started her own event company specializing in high-budget, high-profile weddings. Although she was successful in the space, can you imagine dedicating every day of your career dealing with bridezillas with $1 million budgets?

Rachel said goodbye to that and began expanding her food and lifestyle blogging over a decade ago. Between her unique ability to define and connect with her market (she’s defined it tighter than anyone I’ve ever met or interviewed), Rachel built a loyal (rabid) following of growth-minded people from all walks of life. Growth-minded parents. Growth-minded entrepreneurs, solopreneurs, and intrapreneurs. Growth-minded people with side hustles, and growth-minded people with real fears and setbacks in life, who are now ready to overcome them.

What few know about Rachel is that these two blockbuster books came as number six and seven, not one and two, in her overall book career. Rachel started as a novelist. Nobody paid attention. She was undeterred. It would take five more books after the first for momentum to build.

What even fewer know about Rachel I learned during a meeting with her in her Austin, Texas office, just prior to recording our On Leadership interview. In a short, but rather transparent, conversation, she shared with me that her real goal, her mission really, is job creation. In short, she and her husband want to create opportunities for as many people to build their skills and careers as possible. The Hollis Company can’t employ the world, but I’m sure not meeting payroll this week for 70 people. How about you?!

In case you think I’m easily bamboozled, you’d be mistaken. I’ve spent my entire career working with and partnering with major celebrities, CEOs, bestselling authors, and business titans of significant influence. Rachel is the real deal, and I’m an unabashed champion. Her success is authentic, hard-earned, and deserved. Her failings and struggles are real and created a resolve to succeed and help others do the same.

Overnight sensation? Not even close. More like over 5,000 nights!

When’s the best time to plant a tree? Yesterday. When’s the second best time? Today.

Intimidated that your window is lost? Fear not: Dr. Stephen R. Covey, co-founder of our firm, FranklinCovey, published his seminal book, The 7 Habits of Highly Effective People at the age of 56. This book is now in its thirtieth year and has sold…wait for it….fifty million copies around the world. If Dr. Covey can bring his best work to the world at 56, there’s hope for you and me as well.

What’s your tree? Where’s your shovel? Start planting. Today.

80% of your results will come from 20% of your activities—are you focusing on the right ones? Download The 80/20 Activity Analyzer tool to be more strategic in your process and more successful in your results.

About the Author

Scott Miller

Scott Miller is a 25-year associate of FranklinCovey and serves as Senior Advisor, Thought Leadership. Scott hosts the world’s largest and fastest-growing podcast/newsletter devoted to leadership development, On Leadership. Additionally, Scott is the author of the multi-week Amazon #1 New Releases, Master Mentors: 30 Transformative Insights From Our Greatest Minds, Management Mess to Leadership Success: 30 Challenges to Become the Leader You Would Follow, and the Wall Street Journal bestseller, Everyone Deserves a Great Manager: The 6 Critical Practices for Leading a Team. He lives in Salt Lake City, Utah, with his wife and three sons.

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