Cracking the Code to Customer Devotion with author Shawn Moon
Great Life, Great Career hosted by Scott Miller, brings together insights, proven principles, and expert advice on aligning your passions and talents with your purpose and mission. This week, Great Life, Great Career visits WCF Insurance and talks with their SVP of HR, Kris McFarland about the company’s culture and the basis of its mission, vision, and values. Scott then talks with Shawn Moon, a co-author of the forthcoming book, Leading Loyalty: Cracking the Code to Customer Devotion.
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Guest Bio:
Shawn Moon has over three decades of experience in leadership and management, sales and marketing, program development, and consulting services. His deep knowledge and robust experience inspires others to become leaders through personal effectiveness and execution.
Shawn served as FranklinCovey’s Executive Vice President, where he had responsibility for all of FranklinCovey’s director operations, including the company’s North American operations, UK, Japan, Australia offices, as well as the U.S. Government Services group. He also led the company’s Execution, Speed of Trust, Customer Loyalty, and Sales Performance Practices. He is the author or co-author of several books, including The Ultimate Competitive Advantage , Talent Unleashed, and Leading Loyalty: Cracking The Code To Customer Devotion.
Episode Breakdown:
- Meet Kris McFarland
- Behaving your way to the table
- The skill of having a courageous conversation
- Trust as a crucial competency
- Meet Shawn Moon
- Creating a culture of loyalty
- What drives the perception of your organization
- The three principles of loyalty
Leading Customer Loyalty will help you embed the Three Core Loyalty Principles – empathy, responsibility, and generosity – into every interaction so you can crack the code to your customers’ devotion. Pre-order your copy before 4/16 and receive exclusive bonus offers.
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