The Nature of Loyalty: Sandy Rogers

Join bestselling author and FranklinCovey’s Loyalty Thought Leader, Sandy Rogers, as he talks about what earning customer loyalty should look like and gives front-line leaders permission to earn loyalty in unique and practical ways.

Guest Bio:

Sandy Rogers is the lead author of the Wall Street Journal bestselling book Leading Loyalty: Cracking the Code to Customer Devotion. He is also the founder and leader of FranklinCovey's Loyalty Practice, which helps organizations accelerate growth through improving customer and employee loyalty. FranklinCovey provides frontline teams with an accurate measure of their customer service each month, along with a process to deliver great service more consistently.

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Additional Resources:

Show Loyalty to Earn Loyalty: Reframe the way you approach customer loyalty with this effective paradigm shift. Change your focus from earning loyalty to showing loyalty for immediate and sustainable results.


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