Few brands are as recognizable as Pepsi. Todd Kaplan, Pepsi’s Chief Marketing Officer, joins Scott to discuss the ins and outs of guiding an iconic brand. Todd shares insights on lifestyle marketing, connecting with consumers, data-driven decision-making, brand identity, and the “Three Truths” of effective creative strategy.
Todd Kaplan is the CMO of Pepsi at PepsiCo, where he oversees all brand creative, communications, and commercial execution across Pepsi, Diet Pepsi, and Pepsi Zero Sugar, and drives long-term strategies and new product innovations for the overall brand.
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