Building a winning organizational culture with Barby Siegel


Barby Siegel, CEO of Zeno Group, a global public relations firm headquartered in New York City, joins Patrick in the lab. Barby has been at the helm of Zeno for the past 10 years and stewarded the organization through a season of tremendous growth and success.  She credits that success to the winning culture that she and her team have built and maintained.

Whether you are trying to find the right organizational fit for yourself or striving to take your organization to new levels, this podcast episode is for you.  Learn first-hand what this successful leader and organization are doing to get culture right!

Listen On iTunes   -   Listen on SoundCloud   -   Listen on Stitcher


About Leadership Lab:

Join Dr. Patrick Leddin every other Wednesday as he speaks with authors, thought leaders, athletes, entrepreneurs and other influential leaders as they challenge the status quo of leadership to explore new ways to lead and find success. Leadership Lab with Dr. Patrick Leddin is presented by FranklinCovey.

Leading a team requires a different skillset than working as an individual contributor. To succeed in the face of new challenges, first-level leaders need to shift how they think and act. Download our latest guide and develop your people into a high-performing team. 

About the Author

Patrick Leddin

Patrick Leddin has benefited from both hands-on leadership and management experience coupled with academic rigor and expertise. Patrick served as a U.S. Army airborne, infantry, ranger-qualified officer, worked as a Project Manager at KPMG Consulting. His consulting work has allowed him to partner with clients in the United States, Canada, China, Malaysia, Singapore, Great Britain, Aruba, Iceland, Germany, Denmark, Belgium, Guam, and many other countries around the world. In addition to his work at Leddin Group, Patrick is an Associate Professor at Vanderbilt University in the Practice of Managerial Studies where he teaches Corporate Strategy, Negotiation, and Advanced Marketing.

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