Design the Customer Experience with Shimoda’s Ian Millar

Joining Patrick in the Leadership Lab this week is Ian Millar, co-founder and head of product at Shimoda Designs, an elite outdoor photography bag brand. They talk about Ian’s journey from the slopes of Whistler, Canada to his current home in Japan, including a Kickstarter campaign that met 600% of its goal in just a few days. Ian’s laser focus on his customers and their experience has led to an authentic, sincere brand with a loyal fan base.


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About Leadership Lab:

Join Dr. Patrick Leddin every other Wednesday as he speaks with authors, thought leaders, athletes, entrepreneurs and other influential leaders as they challenge the status quo of leadership to explore new ways to lead and find success. Leadership Lab with Dr. Patrick Leddin is presented by FranklinCovey.


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About the Author

Patrick Leddin

Patrick Leddin has benefited from both hands-on leadership and management experience coupled with academic rigor and expertise. Patrick served as a U.S. Army airborne, infantry, ranger-qualified officer, worked as a Project Manager at KPMG Consulting. His consulting work has allowed him to partner with clients in the United States, Canada, China, Malaysia, Singapore, Great Britain, Aruba, Iceland, Germany, Denmark, Belgium, Guam, and many other countries around the world. In addition to his work at Leddin Group, Patrick is an Associate Professor at Vanderbilt University in the Practice of Managerial Studies where he teaches Corporate Strategy, Negotiation, and Advanced Marketing.

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