Make your ideas contagious with NYT bestselling author Dr. Jonah Berger

Patrick Leddin

Learn from NYT bestselling author and Wharton business school professor Dr. Jonah Berger about why things catch on. Jonah joins Patrick in the ‘lab’ to discuss how individuals, teams, and organizations can harness the power of word of mouth. Whether you are trying to get your leadership team to support a one-time project, striving to take a product or service global, or falling anywhere on the spectrum, this is a must listen.

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About Leadership Lab:

Join Dr. Patrick Leddin every other Wednesday as he speaks with authors, thought leaders, athletes, entrepreneurs and other influential leaders as they challenge the status quo of leadership to explore new ways to lead and find success. Leadership Lab with Dr. Patrick Leddin is presented by FranklinCovey.

Are you a senior leader faced with implementing a must-win initiative in the shortest amount of time, yet requiring maximum employee engagement? Download our latest guide to execute your strategic goals and create breakthrough results.

About the Author

Patrick Leddin has benefited from both hands-on leadership and management experience coupled with academic rigor and expertise. Patrick served as a U.S. Army airborne, infantry, ranger-qualified officer, worked as a Project Manager at KPMG Consulting. His consulting work has allowed him to partner with clients in the United States, Canada, China, Malaysia, Singapore, Great Britain, Aruba, Iceland, Germany, Denmark, Belgium, Guam, and many other countries around the world. In addition to his work at Leddin Group, Patrick is an Associate Professor at Vanderbilt University in the Practice of Managerial Studies where he teaches Corporate Strategy, Negotiation, and Advanced Marketing.
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Make your ideas contagious with NYT bestselling author Dr. Jonah Berger

Listen On iTunes - Listen on SoundCloud - Listen on Stitcher

About Leadership Lab:

About the Author

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