Make your ideas contagious with NYT bestselling author Dr. Jonah Berger

Patrick Leddin

Learn from NYT bestselling author and Wharton business school professor Dr. Jonah Berger about why things catch on. Jonah joins Patrick in the ‘lab’ to discuss how individuals, teams, and organizations can harness the power of word of mouth. Whether you are trying to get your leadership team to support a one-time project, striving to take a product or service global, or falling anywhere on the spectrum, this is a must listen.

Listen On iTunes - Listen on SoundCloud - Listen on Stitcher

About Leadership Lab:

Join Dr. Patrick Leddin every other Wednesday as he speaks with authors, thought leaders, athletes, entrepreneurs and other influential leaders as they challenge the status quo of leadership to explore new ways to lead and find success. Leadership Lab with Dr. Patrick Leddin is presented by FranklinCovey.

Are you a senior leader faced with implementing a must-win initiative in the shortest amount of time, yet requiring maximum employee engagement? Download our latest guide to execute your strategic goals and create breakthrough results.

About the Author

Patrick Leddin has benefited from both hands-on leadership and management experience coupled with academic rigor and expertise. Patrick served as a U.S. Army airborne, infantry, ranger-qualified officer, worked as a Project Manager at KPMG Consulting. His consulting work has allowed him to partner with clients in the United States, Canada, China, Malaysia, Singapore, Great Britain, Aruba, Iceland, Germany, Denmark, Belgium, Guam, and many other countries around the world. In addition to his work at Leddin Group, Patrick is an Associate Professor at Vanderbilt University in the Practice of Managerial Studies where he teaches Corporate Strategy, Negotiation, and Advanced Marketing.
More Content by Patrick Leddin

Previous Video

Clear the clutter: Gretchen Rubin

Join Gretchen Rubin, bestselling author of The Happiness Project, as she discusses the connection between o...

Next Video

Leadership-Mania: Stephanie McMahon

Join Stephanie McMahon, chief brand officer of WWE, as she shares a behind-the-scenes look at how she’s gro...

How to Manage Your Time: 7 Tips For Doing What Matters Most

Learn More

Return to Home

Make your ideas contagious with NYT bestselling author Dr. Jonah Berger

Listen On iTunes - Listen on SoundCloud - Listen on Stitcher

About Leadership Lab:

About the Author

Previous Video

Next Video

Other content available

Dawn Graham sheds light on the current career landscape and the trends and practices that can lead you to a more fulfilling career now and down the road.

Your shoes may be shined and your manicure perfect, but if you don’t deliver on your commitments and gossip about others, that quickly becomes the brand that’s remembered.

Allan Dib shares his marketing best practices for defining your target market, developing raving fans, and executing a multi-faceted marketing outreach strategy.

Principles constantly govern our lives and relationships. Scott Miller shares a few for you to consider as you look at how your organization connects with current and future clients.

Join bestselling author and “Budgetnista” Tiffany Aliche as she shares her financial journey and advice for becoming financially secure through saving, investing, and other practical financial habits.

“How much of what I do, say, and buy is based on what others will think of me?” Scott Miller gets vulnerable about keeping up with the Joneses and what we can do to counteract the social mirror.

Craig Kessler shares profound and vulnerable insights from, The Dad Advice Project, his work of collected advice aimed at encouraging dads in their struggle to advance their career and raise kids.

Inspired by The Dad Advice Project, Scott Miller shares a parenting tip around the power of physical touch that he learned the hard way.

Join journalist and bestselling author Brad Stone as he shares principles of leadership, vision, and innovation that have pushed Amazon to astounding success.

Leaders and organizations can learn from Jeff Bezos and Blue Origin's ability to set a long-term vision that challenges conventional wisdom, current science, and even human capability.

Ash Fontana breaks down the power of artificial intelligence. Learn how companies can integrate AI to understand their customers better and optimize business.

Are you choosing to sit in the suffering you know versus the challenge you need? Scott Miller shares some insights to help you connect to your purpose and impact, use your potential, and pivot.

Maria Konnikova dives into the thinking world of poker and connects the skills of understanding variables, applying data, and paying attention to the thinking world of business.

Being open to new ideas, hobbies, and adventures will help you learn, challenge yourself, and grow.

Heather R. Younger shares strategies for becoming a more caring leader and the dynamic impact that can have in your workplace.

Twenty years ago, I was promoted into a significant leadership leap in my career. And I received some of the best advice in my life from my first leader at FranklinCovey.

Jen Sincero shares insights around developing new habits, defining your boundaries, and becoming your best self from her latest badass effort, Badass Habits.

Become more deliberate about the words you choose, especially when talking about yourself. Talking negatively about others is gossip and toxic, talking negatively about yourself is even worse.

Tim Shriver shares leadership lessons that inspire, comfort, and unite us in our personal and professional lives.

Be a bit more patient with letting people find their ways, stumble a bit longer before you kick them to the curb. Or better yet, reach out earlier and actually coach them.