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CONSIDER THE KEY RELATIONSHIPS
IN YOUR LIFE:
What are you doing that is potentially
eroding trust? What will you do to improve the
level of trust?
TRUST AS A COMPETITIVE ADVANTAGE
There is a significant, direct, measurable, and
indisputable connection among high trust,
high speed, low cost, and increased value.
Inspiring trust and extending trust are often
the keys to gaining an unbeatable competitive
advantage. And creating such trust is a skill — a
performance multiplier — and arguably the key
leadership competency needed in today's low-
trust economic environment.
Learn more about the fifth key practice to
engage your people in our next article,
Building a Winning Culture: A Legacy of
Sales Leadership.
BUILDING A WINNING CULTURE: INSPIRE TRUST
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