© Franklin Covey Co. All rights reserved.
The great business leaders of today
certainly did not start off that way.
• Oprah Winfrey was fired from her
first job as a Baltimore TV reporter.
• Steven Spielberg was rejected
from film school three times.
• Henry Ford started two failed
automobile companies before
founding Ford.
• James Dyson attempted over
5,000 failed versions of a vacuum
before succeeding.
Great leaders are built — not born. They
don't just change the rules — they change
the game. Great leaders don't create
followers — they create new leaders.
WHO ARE FIRST-LEVEL LEADERS?
Where does a leader's legacy begin? For
most in the workplace, that legacy begins
with the opportunity to run a single team.
We call employees who have just one tier
of employees reporting to them "first-
level leaders," because they are on the
first step of leadership.
First-level leaders have tremendous
impact on your business. They execute
key company strategies, keep frontline
employees engaged, and often serve as
escalation points for unhappy customers.
CREATING FOLLOWERS OR LEADERS?
Great leaders are built — not born. Great leaders don't
create followers — they CREATE NEW leaders.
