Building a Winning Culture: A Top Priority For Leaders

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© Franklin Covey Co. All rights reserved. Over 30 years of global experience has taught us that a winning culture produces at least four critical outcomes. • First, organizations with winning cultures achieve sustained, superior results — today, tomorrow, next quarter, next year. • Second, they establish loyal customers, customers who come back again and again, and tell stories about why they do so. • Third, their employees are fully engaged, giving their finest efforts to their work. • Fourth, the organization's stakeholders develop a sense that they are making a distinctive contribution, that what the organization does and their role in that work matters. Consider employee engagement for a moment. In today's world, with all its attendant challenges, moving pieces, and barrage of information, the key factor between the organizations that will sustain success and those that don't will be the ability to engage one's people to volunteer their very best. It is the ultimate competitive advantage. Let's look at two powerful examples of this ultimate competitive advantage in action. Coach Anson Dorrance of the University of North Carolina women's soccer team has created a remarkable culture of winning. At one point, his teams achieved a 103-game unbeaten streak, and the team has won 21 national championships and counting. This seven-time National Coach of the Year is recognized as simply one of the greatest coaches ever in any sport. Performance like that doesn't happen by chance. Coach Dorrance deliberately and masterfully engages top talent in a collective pursuit of performance. He's done so by creating a framework for engagement and synergy, and the athletes integrate their individual contributions into that framework. Building a Winning Culture: A Top Priority For Leaders

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