© Franklin Covey Co. All rights reserved.
Over 30 years of global experience has taught
us that a winning culture produces at least four
critical outcomes.
• First, organizations with winning cultures
achieve sustained, superior results — today,
tomorrow, next quarter, next year.
• Second, they establish loyal customers,
customers who come back again and
again, and tell stories about why they do so.
• Third, their employees are fully engaged,
giving their finest efforts to their work.
• Fourth, the organization's stakeholders
develop a sense that they are making
a distinctive contribution, that what the
organization does and their role in that work
matters.
Consider employee engagement for a moment.
In today's world, with all its
attendant challenges, moving pieces, and
barrage of information, the key factor between
the organizations that will sustain success and
those that don't will be the ability to engage
one's people to volunteer their very best. It
is the ultimate competitive advantage. Let's
look at two powerful examples of this ultimate
competitive advantage in action.
Coach Anson Dorrance of the University of
North Carolina women's soccer team has
created a remarkable culture of winning. At
one point, his teams achieved a 103-game
unbeaten streak, and the team has won 21
national championships and counting. This
seven-time National Coach of the Year is
recognized as simply one of the greatest
coaches ever in any sport.
Performance like that doesn't happen by
chance. Coach Dorrance deliberately and
masterfully engages top talent in a collective
pursuit of performance. He's done so by
creating a framework for engagement and
synergy, and the athletes integrate their
individual contributions into that framework.
Building a Winning Culture:
A Top Priority For Leaders
