Building a Winning Culture: Lead with Purpose

Leadership development articles

Issue link:

Contents of this Issue


Page 0 of 5

© Franklin Covey Co. All rights reserved. Building a Winning Culture: Lead with Purpose In Mumbai, India, a city of 17 million people, fast food has a unique meaning. Every workday, about five thousand "dabbawalas," or "lunch- box people," deliver nearly a quarter-million home-cooked lunches to workers around this vast, tumultuous city — at high speed and without error! As Sarah Sturtevant writes in her Marketing Masala blog, "The mission of the dabbawalas is not couched in flowery words like so many other corporate mission statements. Their simple goal is to serve their customers accurately and on time, every time." They also have a unique value proposition: Unlike fast food chains, they bring a hot lunch right to you, no matter where you are. People with a simple, unique, powerful mission are the most engaged people. Yet the whole notion of "mission" has produced a lot of cynicism. There are two reasons for that: 1. Too many mission statements are meaningless platitudes. 2. People in the organization don't live up to the mission. FIND AND ARTICULATE THE VOICE OF THE ORGANIZATION Say the phrase "mission statement," and many people roll their eyes. Contests are held online for the worst mission statement. The bronze mission statement plaque becomes a target for pigeons. According to Gallup, 70 percent of U.S. workers are disengaged — unimpressed and uninterested in their company's mission. Why are most mission statements just back room jokes? Because we're trying to engage people's passions and talents in a mission they have no passion for, and no involvement in. " Effort and courage are not enough without purpose and direction." — John F. Kennedy

Articles in this issue

view archives of Articles - Building a Winning Culture: Lead with Purpose