Lead customer loyalty with bestselling author and CEO Shawn Moon

Author and CEO, Shawn Moon, joins Patrick in the 'lab' to discuss customer loyalty - what it is, why it matters, and what leaders can do to create a culture that generates loyal customers.

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About Leadership Lab:

Join Dr. Patrick Leddin every other Wednesday as he speaks with authors, thought leaders, athletes, entrepreneurs and other influential leaders as they challenge the status quo of leadership to explore new ways to lead and find success. Leadership Lab with Dr. Patrick Leddin is presented by FranklinCovey.

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About the Author

Patrick Leddin has benefited from both hands-on leadership and management experience coupled with academic rigor and expertise. Patrick served as a U.S. Army airborne, infantry, ranger-qualified officer, worked as a Project Manager at KPMG Consulting. His consulting work has allowed him to partner with clients in the United States, Canada, China, Malaysia, Singapore, Great Britain, Aruba, Iceland, Germany, Denmark, Belgium, Guam, and many other countries around the world. In addition to his work at Leddin Group, Patrick is an Associate Professor at Vanderbilt University in the Practice of Managerial Studies where he teaches Corporate Strategy, Negotiation, and Advanced Marketing.

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