Protect Your Team Against Urgencies

How will you find the courage to keep your team focused on what is most important, including saying no to some of your own best ideas?
If you’re a corporate adrenaline junkie, urgencies can be a tempting distraction. They can bring instant validation and gratification. The adrenaline high from urgency is invigorating. For a time, anyway. Then it peaks and quickly fatigues people. 
As leaders, it’s our responsibility to help protect our teams against urgencies by identifying and rewarding the specific behaviors that lead to achieving our goals. Act on the important, don't react to the urgent. Focus your team members on the “wildly important” (important and proactive efforts) and not the wildfires — even the ones you set! But first, ensure you haven’t modeled or reinforced a culture that rewards firefighting more than fire prevention. 


  • Recognize that you may well be the source of many team urgencies. How do they show up?
  • How will you plan better or say no to more?
    • Ask yourself if your need for validation or excitement is undermining the focus of your team.
    • Assign reasonable due dates to future initiatives.
    • Reward proactive and preventative efforts, not just heroic firefighting.


Related Content:

Choice 1: Act On The Important, Don't React To The Urgent

Urgent Addictions

Protect your Team Against Urgencies video

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