Reinforce What's Important


How do you reinforce what's most important?

Positive feedback is an important way to reinforce great work and build a culture where people feel respected and appreciated. Whereas Instructive feedback is essential for helping improve performance. Both kinds of feedback use the same two-step process:

Share a specific observation.

  • Lay out the facts of what you've seen.
  • Avoid labels. Give a simple, clear description.

Describe the impact.

  • What outcomes has this behavior produced?

Here are some options of what you can say.


  • "Great job this morning! your presentation was so well prepared. it got us all on the same page."
  • "Your willingness to step in at the last minute to fix the location mix-up really impressed our client. Thank you."
  • "Your presentation to the Ops team was very clear and you answered their questions simply and effectively. I think they understand now why we have to make this change."


  • "I noticed you didn't make eye contact during the presentation. That suggested to me you weren't confident in what you were saying."
  • "It looks like you copied only me on your budget and not the CFO. Without her buy-in you will struggle to get approval."


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