Reinforce What's Important


How do you reinforce what's most important?

Positive feedback is an important way to reinforce great work and build a culture where people feel respected and appreciated. Whereas Instructive feedback is essential for helping improve performance. Both kinds of feedback use the same two-step process:

Share a specific observation.

  • Lay out the facts of what you've seen.
  • Avoid labels. Give a simple, clear description.

Describe the impact.

  • What outcomes has this behavior produced?

Here are some options of what you can say.


  • "Great job this morning! your presentation was so well prepared. it got us all on the same page."
  • "Your willingness to step in at the last minute to fix the location mix-up really impressed our client. Thank you."
  • "Your presentation to the Ops team was very clear and you answered their questions simply and effectively. I think they understand now why we have to make this change."


  • "I noticed you didn't make eye contact during the presentation. That suggested to me you weren't confident in what you were saying."
  • "It looks like you copied only me on your budget and not the CFO. Without her buy-in you will struggle to get approval."

Unconscious biases are hard to identify, much less know their true impact. Before you can take steps to operate more fairly and effectively at work, you need to get your bearings. Download our latest guide: Seven Misconceptions About Unconscious Bias. 

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