Join bestselling author and customer loyalty expert Fred Reichheld as he shares how organizations have achieved success by focusing on the primary purpose of business—enriching their customers’ lives.
Guest Bio:
Fred Reichheld is a Bain Fellow and founder of their Loyalty practice, which helps companies achieve results through customer and employee loyalty. He is the creator of the Net Promoter® system of management.
His work in the area of customer and employee retention has quantified the link between loyalty and profits. Fred's books, The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value (HBSP 1996); Loyalty Rules! How Today's Leaders Build Lasting Relationships (HBSP 2001); The Ultimate Question: Driving Good Profits and True Growth (HBSP, 2006) and The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer Driven World (HBR Press) have each become best sellers.
Continue reading Fred's bio here.
Connect With Fred:
Stay up to date with all things On Leadership by following FranklinCovey on social media:
Additional Resources:
Surprise With Unexpected Extras: Engage your team and brainstorm your way to increased customer loyalty with this tool.
About the Author
More Content by Scott Miller
