WORK THAT MATTERS FOR PEOPLE WHO CARE
Bestselling author and business visionary Seth Godin shares the most important leadership trait you’ll need in the next decade and how our prevailing ideas about marketing no longer apply.
Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.
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THE 4 ESSENTIAL ROLES OF LEADERSHIP: Effective leaders fulfill four key roles. Use this tool to drive engagement through each one.
MANAGEMENT VS. LEADERSHIP: THE GREAT DEBATE: Management is essential. Budgets, timelines, equipment; all need management. But humans require something entirely different.
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