Join Stanford researcher and bestselling author BJ Fogg as he dissects his insightful book, Tiny Habits, to show that when striving to create change, complexity is a curse while simplicity generates success.
Guest Bio:
Dr. BJ Fogg founded the Behavior Design Lab at Stanford University, where he directs research and innovation. In addition, he teaches industry innovators how to use his models and methods in Behavior Design. The purpose of his research and teaching is to help millions of people improve their lives.
BJ is the New York Times bestselling author of Tiny Habits.
He authored Persuasive Technology: Using Computers to Change What We Think and Do. He is the co-editor of Mobile Persuasion: 20 Perspectives on the Future of Behavior Change.
To see more of BJ’s work, go to BJFogg.com
Connect with BJ:
Additional Resources:
Differentiate Yourself: How are you differentiating your brand from others? Are you surprising and delighting? You don't need to show others up to show up yourself.
5 Signs You're Too Reactive: Spot when you have a tendency to lose your cool.
About the Author
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