Join New York Times bestselling author and renowned public speaker Dr. Robert Cialdini as he shares what he’s learned from decades of scientific research on the art of influence and persuasion. Dr. Cialdini outlines how his six principles of persuasion can become a cornerstone for conducting effective business in a constantly changing environment.
Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller.
His books, including Influence and Pre-Suasion, have sold more than 7-million copies in 44 different languages.
Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His Seven Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence.
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