Master Your Marketing: Diana O'Brien

Join Deloitte's global chief marketing officer, Diana O’Brien, as she brings her knowledge and expertise to On Leadership to share insights on hiring to your culture, building your brand, and the role marketers play in understanding their customers.

Guest Bio:

Diana O'Brien is the global chief marketing officer for Deloitte responsible for driving growth across all businesses.

Reporting to the global CEO, Diana leads a network of brand, communications, marketing, and insights organizations. Her responsibility is to champion the voice of the customer, surface deep insights with advanced analytics, increase sales velocity, and gain greater competitive advantage with stronger, differentiated experiences. Her goal is to align global customer data, creativity, and innovation with business strategies to accelerate Deloitte’s ability to solve customers’ most complex issues. She also leads the C-Suite CMO Program, and serves as an advisory partner to global life sciences clients.

Continue reading Diana's bio here. 

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Additional Resources:

Listen To Understand: Set aside assumptions and enhance your understanding with this tool.

 

80% of your results will come from 20% of your activities—are you focusing on the right ones? Download The 80/20 Activity Analyzer tool to be more strategic in your process and more successful in your results.

About the Author

Scott Miller

Scott Miller is a 23-year associate of FranklinCovey and serves as the executive vice president of thought leadership. Scott hosts multiple podcasts including FranklinCovey’s On Leadership and Great Life, Great Career. Additionally, Scott is the author of the multi-week Amazon #1 New Release: Management Mess to Leadership Success: 30 Challenges to Become the Leader You Would Follow. Scott authors a weekly leadership column for Inc.com and is a frequent contributor for Thrive Global. Previously Scott worked for the Disney Development Company, having grown up in Central Florida, and currently lives in Salt Lake City, Utah, with his wife and three sons.

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