CRACKING THE CODE TO CUSTOMER LOYALTY
Join Shawn Moon, author of the forthcoming book Leading Loyalty, as he shares how leaders can empower frontline employees to increase customer loyalty, using the principles of empathy, responsibility, and generosity.
Shawn Moon served as FranklinCovey’s Executive Vice President, where he had responsibility for all of FranklinCovey’s director operations, including the company’s North American operations, UK, Japan, Australia offices, as well as the U.S. Government Services group. He also led the company’s Execution, Speed of Trust, Customer Loyalty, and Sales Performance Practices. He is the author or co-author of several books, including The Ultimate Competitive Advantage , Talent Unleashed, and Leading Loyalty: Cracking The Code To Customer Devotion.
Leading Customer Loyalty will help you embed the Three Core Loyalty Principles – empathy, responsibility, and generosity – into every interaction so you can crack the code to your customers’ devotion.
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