Cracking the Code
For as long as we’ve been studying how to create a highperformance sales culture, our goal has been to work out the formula that would enable companies to avoid many common missteps. The fact that there’s a good deal of avoidable error in this space reminds us of a news story we ran across recently about some kids who were preparing for a science fair, and who obtained a canister of rocket fuel. In and of itself, the fuel was potentially useful, except the kids put it in the fireplace —and lit the fire.
About the AuthorFollow on Twitter Follow on Linkedin More Content by Randy Illig