Strategic communication with Arianne Gasser


Strategic communication is the practice of being intentional about how we communicate, who we communicate with, which channels we use, and when we communicate. Every point of communication ties back to an overarching vision and strategy. Arianne Gasser, adjunct communication professor at Villanova University and product manager at Energage, talks with Diana about how successful leaders communicate and why what you say is just as important as what you don’t say.

You can connect with Arianne on LinkedIn.


8 communication principles of successful strategic leaders

Successful strategic leaders communication with an intention that’s clear and established, and every aspect of their communication ties back to it in some way. You can make your communication a lot more effective simply by understanding your purpose in communicating and ensuring that purpose shines. Read more...


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About the Author

Diana Thomas

As a proven successful executive, Diana brings decades of experience, expertise and education to her coaching with business executives, teams and learning/talent leaders to increase their impact, inspire committed followership and engagement, and build strong diverse teams that pull together to achieve Winning Results. In addition to coaching, Diana is a partner and trainer with Clean Language for Coaches Resource Center. She is the co-author of the 2018 strategic leadership book, Be More Strategic in Business: How to win through Stronger Leadership and Smarter Decisions. Diana began her career as a McDonald’s restaurant crew member in 1979, and rose to become Vice President of Training, Learning & Development for McDonald’s USA. In this role, she led all aspects of training and development including the restaurant training curriculum at Hamburger University, McDonald’s global training center of excellence.

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