Revolutionizing how to influence and persuade with NYT bestselling author Dr. Robert Cialdini

November 20, 2019 Patrick Leddin


Dr. Robert Cialdini’s New York Times (NYT) bestselling book Influence introduced the world to the psychology of persuasion and created a worldwide movement focused on research and best practices. He recently joined Patrick in the Leadership Lab to discuss his most recent book Pre-Suasion.  In doing so, Dr. Cialdini "shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.” 

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About Leadership Lab:

Join Dr. Patrick Leddin every other Wednesday as he speaks with authors, thought leaders, athletes, entrepreneurs and other influential leaders as they challenge the status quo of leadership to explore new ways to lead and find success. Leadership Lab with Dr. Patrick Leddin is presented by FranklinCovey.

Leading a team requires a different skillset than working as an individual contributor. To succeed in the face of new challenges, first-level leaders need to shift how they think and act. Download our latest guide and develop your people into a high-performing team. 

About the Author

Patrick Leddin

Patrick Leddin has benefited from both hands-on leadership and management experience coupled with academic rigor and expertise. Patrick served as a U.S. Army airborne, infantry, ranger-qualified officer, worked as a Project Manager at KPMG Consulting. His consulting work has allowed him to partner with clients in the United States, Canada, China, Malaysia, Singapore, Great Britain, Aruba, Iceland, Germany, Denmark, Belgium, Guam, and many other countries around the world. In addition to his work at Leddin Group, Patrick is an Associate Professor at Vanderbilt University in the Practice of Managerial Studies where he teaches Corporate Strategy, Negotiation, and Advanced Marketing.

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