When driving down a busy freeway do you see billboards? What is it about the billboard that draws your attention? What are the principles of an effective verbal billboard? Abbey, James, and Jeff discuss the ins and outs of Strikingly Different Billboards.
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About the Author
Author and thought leader in consistent growth through conscious action. Leader in designing and implementing execution systems for Fortune 500 companies and translating complex strategy into the fewest number of executable targets. Also expert in architecting systems to translate strategy to front line leaders and managers. Dynamic presenter, conscientious facilitator and intelligent consultant. Clients with whom I have worked and delivered results include Intel, Comcast, Wegmans, Cisco, Symantec, Swift Transportation, Husky Energy, Discount Tire, Johns Manville.
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