Episode 050: Strikingly Different Sales - Movie Trailers

What is the most important marketing tool for movies? You guessed it, the movie trailer. The movie trailer business is a multi-billion dollar business and there is a formula to make a great movie trailer. Abbey, James and Jeff discuss the principles of Strikingly Different movie trailers.

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About the Author

Jeffery Downs

Author and thought leader in consistent growth through conscious action. Leader in designing and implementing execution systems for Fortune 500 companies and translating complex strategy into the fewest number of executable targets. Also expert in architecting systems to translate strategy to front line leaders and managers. Dynamic presenter, conscientious facilitator and intelligent consultant. Clients with whom I have worked and delivered results include Intel, Comcast, Wegmans, Cisco, Symantec, Swift Transportation, Husky Energy, Discount Tire, Johns Manville.

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