The Evel Knievel Effect | Geoffrey Moore | FranklinCovey clip

December 21, 2019 Scott Miller

When crossing the chasm, some companies want to jump from a niche market to a broad market. Innovation expert and author of Crossing the Chasm, Geoffrey Moore, warns against what he calls the Evel Knievel Effect.

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About the Author

Scott Miller

Scott Miller is a twenty-three-year associate of FranklinCovey and serves as the executive vice president of thought leadership. Scott hosts multiple podcasts including FranklinCovey On Leadership and Great Life, Great Career. Additionally, Scott is a co-author of The Wall Street Journal bestselling book, Everyone Deserves A Great Manager: The 6 Critical Practices For Leading A Team. He is also the author of the multiweek Amazon #1 New Release, Management Mess to Leadership Success: 30 Challenges to Become the Leader You Would Follow. Scott writes a weekly leadership column for Inc.com and is a frequent contributor to Thrive Global. Previously, Scott worked for the Disney Development Company and grew up in Central Florida. He lives in Salt Lake City, Utah, with his wife and three sons.

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