The 7 Habits for Sales Leaders: Sharpen the Saw


When making a list of all of the assets you own or control, do you list yourself among them? Truth be told, you are the most important asset, and the most vital investment you can ever make is in yourself.

But to continue to be a top performer, you need to feed your ability to perform. That's what Sharpen the Saw is all about: physical, mental, emotional, and spiritual development. However, despite best intentions, life and work can get in the way - and because this 7th Habit enables all of the other Habits, it's critical that we make it a priority.

So how do we make Habit 7 a priority for our sales teams? In our final point-of-view article (the 7th in a series on the current issues facing sales leaders, based on the principles of Dr. Stephen R. Covey's The 7 Habits of Highly Effective People®) we take a deeper look at the ways you can get your teams to focus on keeping their saws sharp.

When it comes to improving oneself, countless other priorities often get in the way. We can grow addicted to what is “urgent” rather than what is important – and because renewal activities – including exercise – are never urgent, they often fall by the wayside in favor of those fires that need to continually be extinguished.

Sales leaders need to set an example and model the sharpening behaviors that they wish to instill in their teams. In the case of exercise and physical fitness, do you encourage exercise? Do you allow schedule flexibility so that your team members can leverage their gym memberships during the day? Do you bring healthy snacks to team meetings?  

Discover how you can inspire your team to keep their saws sharp in the full article, which you can view here.

Learn more about sharpening the saw and other habits of highly effective sales leaders by registering for a complimentary Helping Clients Succeed webcast.

About the Author

David Marcum

David Marcum has been with FranklinCovey for over 24 years and is one of the co-founders of our Sales Performance Practice. David currently serves as managing partner for global accounts and is passionate about selling, more specifically, teaching people how to have more meaningful conversations with their clients. David has worked with numerous companies to help them sell strategic must-win opportunities and to have candid conversations that drive better qualification decisions.

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The 7 Habits for Sales Leaders
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