Sales professionals today face a great number of challenges and obstacles in their day-to-day initiatives. Whether it's filling your pipeline, managing your sales teams, or closing the sale - achieving and sustaining high levels of performance is critical to the success of both you and your sales teams. But the eternal question remains: how can you overcome those challenges and maintain performance – not only for yourself, but for the teams that you manage?
Certainly, there is no magic bullet or easy answer to this question. Thousands upon thousands of books have been written on the subject; every other day it seems that a brand-new sales methodology is taking the sales world by storm with promises of instant success, for varying degrees of effort – some complex and difficult – others simple and effortless. Most of these end up falling by the wayside and are eventually replaced by the next ‘flavor of the month’.
The challenges facing sales pros today are really – at their core – the same challenges they’ve faced time and time again throughout the history of selling. They may have a new coat of paint – the traditional door-to-door selling model of old replaced by new-fangled digital technologies backed by in-depth data profiles – but they still impact sales teams the same way they’ve always done.
Which is why time-honored and proven productivity and self-improvement principles, like those described in Dr. Stephen R. Covey's The 7 Habits of Highly Effective People®, continue to be so effective even in today’s world. Covey’s ground-breaking bestseller on personal and organizational change has been read by millions of people the world over, and has been instrumental in improving their personal and professional lives.
What if we could take the proven principles of Covey’s 7 Habits one step further and apply those principles specifically to the challenges faced by sales professionals today? A recently published collection of point-of-view articles by David Marcum does just that - and is a must-read for anyone in the sales profession looking to leverage the 7 Habits in their sales activities.
As world-renowned expert in consultative selling and a respected authority on large, complex sales, Dave has helped some of the largest and most successful sales organizations in the world inspire their people, grow their talent, and drive better sales results. He serves as managing partner of global accounts for the FranklinCovey Sales Performance Practice and his article series reveals how sales teams can incorporate the 7 Habits to reach new levels of performance.
You can get your copy of the article collection here.
How have you and your teams leveraged the 7 Habits? What kinds of challenges have the 7 Habits principles helped you overcome? Let us know!