The 7 Habits for Sales Leaders: Synergize

 

In our latest whitepaper on the 7 Habits of Highly Effective Sales Leaders, we focus on Habit 6: Synergize. 

This is the sixth point-of-view article in a series on the current issues facing sales leaders, based on the principles of Dr. Stephen R. Covey's The 7 Habits of Highly Effective People®the ground-breaking bestseller on personal and organizational change. 

Habit 6 is where all of the previous work (Habits 1 - 5) comes to fruition. Synergy means the whole is greater than the sum of its parts. Synergy is more than cooperation, it's the catalyst for creating new and better alternatives and solutions. 

"Synergy unifies and unleashes the greatest powers within people." ~Dr. Stephen R. Covey

A step you can take is to focus on your sales team on building deeper trust with clients. Trust is necessary if you want to create synergy. Imagine what would happen if clients had high trust with your salespeople. The more a client trusts your motive to help them, the more open they are. When a client sees that a proposed solution reflects a deep understanding of their needs, synergy has a chance to come into play. How? As they listen it's more likely to trigger other ideas that perhaps you had not considered. It's catalyzing the interaction to empower both sides - building even stronger, more durable trust. 

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Gain a deeper understanding of the habit of synergy and other habits of highly effective sales leaders by registering for a complimentary webcast. 

About the Author

David Marcum

David Marcum has been with FranklinCovey for over 24 years and is one of the co-founders of our Sales Performance Practice. David currently serves as managing partner for global accounts and is passionate about selling, more specifically, teaching people how to have more meaningful conversations with their clients. David has worked with numerous companies to help them sell strategic must-win opportunities and to have candid conversations that drive better qualification decisions.

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