The People Business

You don’t have a right to exist. In business.

Nobody teaches this business principle better than FranklinCovey’s On Leadership guest, Colin Cowie.

You may know him as the world’s most famous party planner – event and lifestyle leader to the stars. Author of the current bestselling book, The Gold Standard.

But much more basically – he’s an entrepreneur.

And he fully recognizes he doesn’t have a right to exist – as a business.

He needs to earn and re-earn that right daily. In every client interaction – whether you’re a Middle East billionaire dropping millions of dollars on your daughter’s wedding or you’re living in Omaha celebrating your 30th wedding anniversary with 20 friends and family members. You are treated the same. Your business is valued the same.

You may not have the same access – to Colin himself, but you will be treated like a billionaire client because Colin knows and understands the power of your endorsement and referral.

Of our 170+ On Leadership interviews, this is my favorite. Colin is speaking my language. No, not the language of champagne, (if you know me this needs no further context) but the language of building memorable moments for your clients. Internal clients and external clients.

I implore you to watch the entire interview. Not just listen to it – but watch the video. Perhaps it’s his South African accent that’s captivating, but he’s just credible. He’s congruent. You know he believes what’s he’s teaching about customer service. About customer retention. About responsiveness. About preparation. About setting clear expectations and responsibilities.

This might seem like a cliché – but it’s so accurate it necessitates repeating:  

Every company is now a technology company and every company is now in the same business – the people business.

It doesn’t matter if you’re selling chicken sandwiches, hoverboards, flowers, furniture, real estate, prosthetic hips, or weekend getaways, you’re now a technology company and your obsession needs to be on people. People who are your employees. Your vendors. Suppliers. Funders. Customers.

Remember: You’re in the PEOPLE business. Period.

What are you doing to ensure all of your systems, processes, strategies, and ongoing focus is about an obsession with people? The people who keep you in business. Grow your revenue and brand. Allow you to expand and create more opportunities for yourself and others?

Are people the focus of your meetings? Analysis? Critical thinking. Allocation of resources. Your own precious energy. Direct it at your people and you can’t lose.

Direct it elsewhere – and you will. Lose. Lose business to your competitor. That may not even exist today.

Watch the interview. Then insist that your entire team watch the conversation with Colin Cowie. I promise you insights that will transform your business.


The best leaders are curious. But they don’t just ask a lot of questions. They ask the right questions—the kind that focus their team’s brainpower on the right problems.

About the Author

Scott Miller

Scott Miller is a 25-year associate of FranklinCovey and serves as Senior Advisor, Thought Leadership. Scott hosts the world’s largest and fastest-growing podcast/newsletter devoted to leadership development, On Leadership. Additionally, Scott is the author of the multi-week Amazon #1 New Releases, Master Mentors: 30 Transformative Insights From Our Greatest Minds, Management Mess to Leadership Success: 30 Challenges to Become the Leader You Would Follow, and the Wall Street Journal bestseller, Everyone Deserves a Great Manager: The 6 Critical Practices for Leading a Team. He lives in Salt Lake City, Utah, with his wife and three sons.

More Content by Scott Miller
Previous Video
The Gold Standard: Colin Cowie
The Gold Standard: Colin Cowie

Join prolific author, customer service, and lifestyle expert Colin Cowie as he shares captivating insights ...

Next Video
Be Where Your Feet Are: Scott O'Neil
Be Where Your Feet Are: Scott O'Neil

Join longtime sports executive and new author, Scott O’Neil, as he employs vulnerability, experience, and s...

How to Manage Your Time: 7 Tips For Doing What Matters Most

Learn More