Engaging the World's Most Powerful Consumers: Women with Bridget Brennan

Bridget Brennan, a global authority on engaging women in the marketplace, joins Patrick in the Leadership Lab.  Learn the value of engaging female consumers, how companies are getting it right (and wrong), and what you can do today to better meet the needs of this powerful consumer group.

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Guest Bio:

Brennan is the CEO of the strategic consultancy Female Factor, and author of the highly acclaimed book, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business). Her book was called "essential reading" by The Wall Street Journal and "required reading" by Fortune Small Business. She is a regular contributor on marketing to women for Forbes.com and Paris Retail Week, and one of the world's top speakers on the subject. She was named a "Woman to Watch in Retail Disruption" by the social think tank Remodista, and is a member of the Vikings Women Advisory Board of the Minnesota Vikings NFL team. Her latest book, Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers, was released in March 2019 by HarperCollins Leadership, and immediately became an 800 CEO READ business bestseller.

Connect with Bridget Brennan:

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Website

About Leadership Lab:

Join Dr. Patrick Leddin every other Wednesday as he speaks with authors, thought leaders, athletes, entrepreneurs and other influential leaders as they challenge the status quo of leadership to explore new ways to lead and find success. Leadership Lab with Dr. Patrick Leddin is presented by FranklinCovey.

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About the Author

Patrick Leddin has benefited from both hands-on leadership and management experience coupled with academic rigor and expertise. Patrick served as a U.S. Army airborne, infantry, ranger-qualified officer, worked as a Project Manager at KPMG Consulting. His consulting work has allowed him to partner with clients in the United States, Canada, China, Malaysia, Singapore, Great Britain, Aruba, Iceland, Germany, Denmark, Belgium, Guam, and many other countries around the world. In addition to his work at Leddin Group, Patrick is an Associate Professor at Vanderbilt University in the Practice of Managerial Studies where he teaches Corporate Strategy, Negotiation, and Advanced Marketing.

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