Revolutionizing how to influence and persuade with NYT bestselling author Dr. Robert Cialdini

November 20, 2019 Patrick Leddin

Dr. Robert Cialdini’s New York Times (NYT) bestselling book Influence introduced the world to the psychology of persuasion and created a worldwide movement focused on research and best practices. He recently joined Patrick in the Leadership Lab to discuss his most recent book Pre-Suasion. In doing so, Dr. Cialdini "shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.”

Listen On iTunes - Listen on SoundCloud - Listen on Stitcher

About Leadership Lab:

Join Dr. Patrick Leddin every other Wednesday as he speaks with authors, thought leaders, athletes, entrepreneurs and other influential leaders as they challenge the status quo of leadership to explore new ways to lead and find success. Leadership Lab with Dr. Patrick Leddin is presented by FranklinCovey.

Leading a team requires a different skillset than working as an individual contributor. To succeed in the face of new challenges, first-level leaders need to shift how they think and act. Download our latest guide and develop your people into a high-performing team.

About the Author

Patrick Leddin has benefited from both hands-on leadership and management experience coupled with academic rigor and expertise. Patrick served as a U.S. Army airborne, infantry, ranger-qualified officer, worked as a Project Manager at KPMG Consulting. His consulting work has allowed him to partner with clients in the United States, Canada, China, Malaysia, Singapore, Great Britain, Aruba, Iceland, Germany, Denmark, Belgium, Guam, and many other countries around the world. In addition to his work at Leddin Group, Patrick is an Associate Professor at Vanderbilt University in the Practice of Managerial Studies where he teaches Corporate Strategy, Negotiation, and Advanced Marketing.
Follow on Twitter Follow on Linkedin Visit Website More Content by Patrick Leddin

Making fresh leadership tracks with SkullCandy CEO Jason Hodell

Skullcandy President and CEO Jason Hodell shares his leadership insights on everything from choosing your f...

Building a winning organizational culture with Barby Siegel

Barby Siegel, CEO of Zeno Group, a global public relations firm headquartered in New York City, joins Patri...

Enabling Greatness in People and Organizations Everywhere

Revolutionizing how to influence and persuade with NYT bestselling author Dr. Robert Cialdini

Listen On iTunes - Listen on SoundCloud - Listen on Stitcher

About Leadership Lab:

About the Author

Previous Article

Next Article

Revolutionizing how to influence and persuade with NYT bestselling author Dr. Robert Cialdini

Listen On iTunes - Listen on SoundCloud - Listen on Stitcher

About Leadership Lab:

About the Author

Previous Article

Next Article

Other content available

Joel Peterson joins Patrick in the ‘lab’ to discuss how to be an entrepreneurial leader, his lessons from negotiating billion-dollar deals, and thoughts on how to launch a successful career.

Dansby Swanson joins Patrick in the lab to discuss the importance of leading yourself and influencing others to be their best.

Pat Lencioni joins Patrick in the ‘lab’ to discuss his latest book, The Motive: Why So Many Leaders Abdicate Their Most Important Responsibilities.

Whether you are looking to lead your own business or trying to create an entrepreneurial mindset in your existing organization, you don’t want to miss Patrick’s conversation with Dorie Clark.

Ryan Berman joins Patrick in the lab to help you to become the courageous leader that people need.

Jim Host joins Patrick in the lab to discuss how to make a mark on the world, invest in others, and change an industry.

Tommy joins Patrick in the ‘lab’ to discuss what it means to lead yourself and to be a member of a winning team.

New York University (NYU) professor, author, and researcher Dr. Dolly Chugh joins Patrick in the ‘lab’ to discuss how good people fight bias.

Award-winning songwriter, Jim Beavers, joins Patrick in the ‘lab’ to discuss creativity and collaboration.

Vanderbilt University Chancellor Emeritus Nicholas S. Zeppos joins Patrick in the ‘lab’ to discuss leading an organization through change.

In the early 2000s, Lou Mongello was a successful attorney and IT professional in New Jersey. He left all of that behind and moved to central Florida to pursue his love for Walt Disney World.

Dr. Marshall Goldsmith shares about the challenges we face in today’s world and what leaders can do to help guide teams and organization’s through turbulent times.

Learn how to become more self-aware, and to connect better with others with Pamela Fuller, FranklinCovey’s chief thought leader of our new Unconscious Bias offering.

Michael Bungay Stanier discusses his bestseller The Coaching Habit and his newest (and soon to be bestseller) The Advice Trap.

Author and CEO, Shawn Moon, joins Patrick in the 'lab' to discuss customer loyalty - what it is, why it matters, and what leaders can do to create a culture that generates loyal customers.

Entrepreneur, author, and all-around-wellness expert, Sloane Elizabeth, discusses tips and tricks for working from home.

Alain Hunkins joins Patrick in the lab to discuss the importance of leaders connecting, communicating, and collaborating with their teams.

Peter Dahl joins Patrick in the ‘lab’ to discuss what he has learned as a leader operating in such a dynamic environment.

Tom Rath joins Patrick in the ‘lab’ to discuss how you can contribute to the world. You don’t want to miss this insightful lesson that all of us should consider.

Patagonia’s Director of Philosophy, Vincent Stanley, joins Patrick in the ‘lab’ to discuss what it takes to build a conscious organization and to be a leader whose actions align with one’s values.