The Evel Knievel Effect | Geoffrey Moore | FranklinCovey clip

When crossing the chasm, some companies want to jump from a niche market to a broad market. Innovation expert and author of Crossing the Chasm, Geoffrey Moore, warns against what he calls the Evel Knievel Effect.

Watch the full episode here.

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About the Author

Scott Miller

Scott Miller is a 25-year associate of FranklinCovey and serves as Senior Advisor, Thought Leadership. Scott hosts the world’s largest and fastest-growing podcast/newsletter devoted to leadership development, On Leadership. Additionally, Scott is the author of the multi-week Amazon #1 New Release, Management Mess to Leadership Success: 30 Challenges to Become the Leader You Would Follow, and the Wall Street Journal bestseller, Everyone Deserves a Great Manager: The 6 Critical Practices for Leading a Team. Previously, Scott worked for the Disney Development Company and grew up in Central Florida. He lives in Salt Lake City, Utah, with his wife and three sons.

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